What is cosmetic claim support?

Cosmetic claim support uses clinical testing, consumer perception studies, safety evaluations, and efficacy data to help substantiate marketing claims for cosmetic, skincare, beauty, and personal care products.

What types of cosmetic claim support does Validated Claim Support provide?

Validated Claim Support provides cosmetic claim support services including clinical testing, consumer perception testing, safety and efficacy evaluations, claims substantiation, and data validation for cosmetic product performance claims.

How does cosmetic claim support help validate marketing claims?

Cosmetic claim support provides data-driven evidence to help confirm product performance, support accurate advertising claims, reduce compliance risk, and build consumer trust.

Who should use cosmetic claim support services?

Cosmetic claim support services are ideal for beauty brands, skincare companies, personal care product manufacturers, marketers, and retailers that need validated data to support cosmetic product claims.

Short Term Visual Skin Changes & Claim Support

Cosmetics Claim Testing To Validate Makeup, Longwear, All Day, Color Persistence, And Durability

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Published by our sponsors

Mineral sunscreen whitening study, NCT05565625 ↗

Skin hydration and health study ↗

18-week hyperpigmentation study, NCT07136766 ↗

12-week eye cream study, NCT05807620 ↗

8-week microcurrent device study, NCT07510581 ↗

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Happy-woman-of-color-applying-moisturizer

Cosmetic Clinical Claims, Makeup, And Beauty Product Testing

One thing scientists and consumers can agree on is that with a consistent and well thought through skincare routine focusing on prevention, it is possible to slow the process of visual aging.

Looking youthful is something that many people around the world strive to maintain as they continue to age.

While the metaphorical fountain of youth still hasn’t been discovered, there have been a number of breakthroughs that allow for modern products to dramatically improve the appearance of conditions such as fine lines, wrinkles, age spots, and evenness of skin tone.

Validated Claim Support provides a wide range of claim support techniques for cosmetic and makeup related products. Please review the detailed list below for more information:

Microbiome Support and Microbiome Friendly Claims

Validated Claim Support is proud to have a custom tailored strategic partnership which allows us to streamline Microbiome collections, claims, and analysis through the supply chain to provide a full service, turnkey solution.

For more information, please visit our Microbiome Friendly Claim Support page

Microbiome Related Claims

Microbiome Friendly
Eliminates the Root Cause of Odor
Helps Support a Natural Skin Balance
Eliminates Harmful Surface Bacteria
Won’t Upset Skin Homeostasis

Claim Support Validation Techniques

Custom Collections and DNA/RNA Analysis

Hyperpigmentation & Age Spots

Many factors lead to a prevalence of age spots or different hyperpigmentation related conditions, and some people are more susceptible to them than others.

To learn more about these types of studies, please visit our Hyperpigmentation Page

Hyperpigmentation Related Claims

Reduces the Appearance of Age Spots
Helps Reduce Hyperpigmentation
Helps to Even the Skin Tone
Reduces Inflammation and Redness
Helps Restore Skin’s Natural Healthy Glow
Helps Skin Appear More Vibrant

Hyperpigmentation and Age Spot Claim Support Validation Techniques

Clinical Photography
Biophysical Instrumentation
Expert Clinical Grading
Subjective Questionnaires

Skin Brightening, Luminosity, and Evening of Skin Tone

A brighter, more even complexion is something that most consumers are interested in achieving, and independently documenting the positive effects of a product in this category can dramatically help boost sales and improve product recognition.

Skin Brightening Studies and Luminosity Evaluations are effective ways to help differentiate your product and to improve a variety of underlying conditions To learn more, visit our Hyperpigmentation Page

Related Claims

Improves Luminosity
Brightens the Skin
Helps Skin Appear More Vibrant
Reduces Uneven Pigmentation
Encourages Even Skin Tone
Promotes a Healthy Glow
Promotes a Brighter Complexion

Claim Support Validation Techniques

Clinical Photography
Biophysical Instrumentation
Expert Clinical Grading
Subjective Questionnaires

Makeup and Cosmetic Durability Testing

A combination of skincare and cosmetic applications can significantly help boost consumer self-esteem and confidence in their look and appearance

Visit our Makeup Testing page to learn more about some additional claims that can be employed for topical cosmetics.

Makeup and Cosmetic Related Claims

Evens the Skin Tone
Promotes a Healthy Complexion
All Day Wear
Water Resistant
Sweat Resistant
Smudge Resistant
Transfer Resistant
Lasts all Day
Even Coverage
Vibrant, Long Lasting Color

Cosmetic Claim Support Validation Techniques

Clinical Photography
Biophysical Instrumentation
Expert Clinical Grading
Subjective Questionnaires

Additional Anti-Aging Claim Support: Skin Firmness and Elasticity

A variety of other secondary Anti-Aging Claims can be developed based on industry standard techniques or proprietary individualized protocol.

Skin Firmness Testing can be conducted instrumentally or by Visual or Tactile Grading and user feedback can also be assessed to determine the skin’s elasticity and rebounding related properties.

Youthful appearance is synonymous with firm, elastic skin, and accordingly these claims can really make an impact on many different consumer markets.

Skin Firming Claims

Improves Firmness
Increases Elasticity
Reduces the Appearance of Sagging
Improves plumpness

Sebum Reduction and Oil Control

While more common in young adults and adolescents, pimples, acne, and generally troubled skin can be a major source of self-consciousness and frustration.

In adults, sebum production, shine and oiliness can still play a major factor. Certain ingredients like Salicylic Acid or Benzoyl Peroxide will automatically classify into the OTC drug realm, however there are also a wide range of oil related cosmetic claims that can be supported.

It’s more important than ever to differentiate your acne and oil reduction products for the global consumer, and we can help you do so with a number of different study designs.

As an FDA Registered Facility, VCS can test Over-the-Counter acne products to help you differentiate how your products work at the visual level. We’re also qualified to measure the reduction in surface oil and sebum production, and we can help demonstrate an improvement in some non-OTC level related claims.

Oil and Sebum Claims

Helps Reduce Sebum
Oil Control
Helps Reduce the Appearance of Acne
Helps Reduce Shine
Reduces Inflammation
Reduces Redness
Non-Comedogenic
Helps Calm/Soothe Troubled Skin

Sebum Claim Support Validation Techniques

Clinical Photography
Biophysical Instrumentation
Expert Clinical Grading
Subjective Questionnaires

If your product can help even the skin tone or reduce the appearance of redness or generally troubled skin, let us help you demonstrate its efficacy with our proprietary Validated Clinical Photography.

Cellulite Reduction Studies

Let’s face it, many people suffer from the unattractive sight of dimpling skin on the thighs and buttocks, commonly known as cellulite.

As you age and your body chemistry changes, things stretch, tighten, and contract, and sometimes the body doesn’t go back to exactly the way that it was before. This can lead to a self-consciousness or unsightly long-term reminder, and there are a variety of treatments out there which can be employed to visually reduce the appearance of the condition.

Cellulite Related Claims

Improves the Appearance of Orange Peel
Improves the Texture of Orange Peel
Reduces Skin Roughness
Helps Reduce Visible Dimples
Reduce the Appearance of Cellulite
Body Mass Index
Thigh Circumference

Cellulite Claim Support Validation Techniques

Clinical Photography
Biophysical Instrumentation
Expert Clinical Grading
Subjective Questionnaires

Dietary Supplements and Nutraceutical Testing

Beauty from Within is currently a common trend in the industry, and for good reason. Overall health and wellness can play a major role in the visual appearance of the skin.

Many dietary supplements are used today for health, wellness and beauty. There are a wide range of claims that can be made about the impact that ingestible products have on the body, and it is more important than ever to ensure that the claims are clearly and ethically backed.

Relevant Categories

Multivitamins/minerals
Herbal products
Nutraceuticals
CBD products
Other Health and Nutritional Products

Eyelash Enhancement Products and Undereye Studies

When properly applied, eye makeup can be dramatic, and most women focus on highlighting their eyes with the use of products such as eyeliner, eye pencils, shadow, mascaras, creams and other product types.

The eyes are one of the first attributes people notice, and as such they are a focal point of the face that people often pay a lot of attention to.

All day wear products and waterproof makeup along with water-resistant mascara are in high demand.

Eyelash Enhancement can include lengthening and volume-based measurements, and products in this category can bridge the gap between OTC and cosmetics depending on the specific claims and ingredients.

Under eye puffiness, discoloration, bags, and dark circles can also be treated to demonstrate a compelling change in the overall appearance of an individual. Nobody wants to have dull, tired eyes.

Relevant Claims

Eyelash Length and Volume
Eyelash Lift/Curl
Increased Brow Thickness
Waterproof/water resistant
Long lasting
Quick drying
Easy application
Smudge proof
Transfer resistant

Lip Care Products

Most consumers use some type of lip care product either for fashion, comfort or both. Lip products include Chapsticks and Balms, Shimmer, Matte, Powder, Cream and Liquid categories with different types of applicators: Palettes, Pencils, Tube/stick and Liquid.

For more information visit our User Trials Page.

Related Claims

Hydrating
Moisturizing
Barrier Function
Gloss
Long Wear
Smudge Proof
Smudge Resistant
Transfer Resistant
Crease Proof
Conditioning

Lipcare Claim Support Validation Techniques

Clinical Photography
Biophysical Instrumentation
Expert Clinical Grading
Subjective Questionnaires

Footcare Products

Your feet are constantly in motion and time can take a real toll on them. Routine foot care can promote an overall healthy lifestyle and a positive attitude, and taking care of your feet is essential. VCS can help to prove how your products can help sooth consumers’ tired soles.

For more information visit our Moisturization and Hydration Products Page.

Footcare Claim Support Validation Techniques

Clinical Photography
Biophysical Instrumentation
Expert Clinical Grading
Subjective Questionnaires

Clinical photography

Before & After Photography: Custom Teaneck NJ Studio

Clinically Validated, High Resolution Before and After Images and Analysis Over Time. Validated Claim Support offers cutting-edge, high-resolution photography to help document product efficacy over a given treatment timeline or product usage cycle.

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BaselineWeek 2

Redness reduction: 44% less excess redness from baseline to week 2. Drag to compare.

Before and after case studies

Hair Growth Efficacy And Clinical Density Improvement →

Hair Density And Hair Growth Clinical Imaging Side Profile →

Acne lesion, baseline compared with result

Full Face Acne Reduction Lesions With Analysis →

Dry Scalp And Dandruff Improvement Clinical Study Photo →

Antiaging, Wrinkle Reduction And Clinical Claim Support Imaging →

Full Face Before And After Anti Aging And Fine Line Reduction →

Pore Size Reduction Clinical Photograph →

Blemish redness, baseline compared with day 3

High Resolution Redness Reduction →

Expert Clinical Grading

Trained graders score visible change

Supports claims like “Clinically proven to reduce the appearance of fine lines and wrinkles”

Learn more →

Biomarkers and Microbiome

Tape strips, swabs and collections

Supports claims like “Microbiome friendly” and “Won’t disrupt the skin’s natural microbiome”

Learn more →

Biophysical Instrumentation

Hydration, TEWL, elasticity, color

Supports claims like “Hydrates by up to 87% in as little as one use”

Learn more →

Peer-Reviewed Writing

Clinical and scientific publications

Scientifically validated study summaries for publication in peer-reviewed medical journals

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Before and After Photography

Controlled, reproducible clinical imaging

Supports claims like “Up to a 44% reduction in redness in as little as 2 weeks”

Learn more →

Consumer Perception

Panelist questionnaires and self-assessment

Supports claims such as “97% of women agreed their skin felt smoother and more supple”

Learn more →

FAQ

Cosmetic Claim Support: frequently asked questions

What cosmetic and makeup claims can Validated Claim Support test?

Validated Claim Support provides a wide range of claim support techniques for cosmetic and makeup products, including testing for makeup performance, long wear, all-day wear, color persistence and durability, as well as short-term visual skin changes in fine lines, wrinkles, age spots and evenness of skin tone.

How are long wear and all-day claims tested?

Validated Claim Support measures the durability of topical cosmetic products through controlled clinical evaluations by trained technicians, participant self-assessments and clinical photography over the claimed wear time. Color persistence claims look at how long color lasts before it begins to fade.

Can cosmetic products show visible results in a short time?

Yes. Modern products can dramatically improve the appearance of conditions such as fine lines, wrinkles, age spots and evenness of skin tone. Validated Claim Support's short-term visual skin change studies document these improvements for immediate and short-term cosmetic claims.

Short Term Visual Skin Changes & Claim Support

Cosmetic Clinical Claims, Makeup, And Beauty Product Testing

Hair Growth Efficacy And Clinical Density Improvement →

Hair Density And Hair Growth Clinical Imaging Side Profile →

Full Face Acne Reduction Lesions With Analysis →

Dry Scalp And Dandruff Improvement Clinical Study Photo →

Antiaging, Wrinkle Reduction And Clinical Claim Support Imaging →

Full Face Before And After Anti Aging And Fine Line Reduction →

Pore Size Reduction Clinical Photograph →

High Resolution Redness Reduction →

Expert Clinical Grading

Biomarkers and Microbiome

Biophysical Instrumentation

Peer-Reviewed Writing

Before and After Photography

Consumer Perception

Cosmetic Claim Support: frequently asked questions

What cosmetic and makeup claims can Validated Claim Support test?

How are long wear and all-day claims tested?

Can cosmetic products show visible results in a short time?

Explore every test method and claim we support