Before & After Photography: Custom Teaneck NJ Studio

Clinical before and after photography documents how a product changes the skin or hair over a treatment timeline, using tightly controlled, reproducible image capture. At Validated Claim Support, lighting, positioning, environment, panelist location, expressions and angles are monitored and controlled throughout the study, so the only change between images is the time and effect of the product.

Validated Claim Support offers imaging with Canfield VISIA CR capture technology, Gen 4 and Gen 5, or its proprietary Validated Clinical Photography. Both methods can include photographic analysis to demonstrate improvement from baseline, and VISIA images can be analyzed with the VAESTRO system for a wide range of visual claims.

Yes. Validated Claim Support analyzes the photographic data to quantify the change in underlying conditions from one timepoint to the next, giving detailed percentage-based results. Final photographs can include objective pixel quantification for parameters such as skin tone, shadow, fine lines and wrinkles, contrast, and L*, a*, b* and RGB values.

Validated Claim Support has 2 dedicated photography studios onsite, each with separate temperature and humidity controls and painted with a neutral paint chosen for reflectivity and absorption. The main studio captures high-resolution full-face images, including the neck and décolleté, from several angles, and the second studio is set up for body, hair, hands, feet and testimonials.

Validated Claim Support can shoot fully polarized, standard, high intensity, UV and cross-polarized lighting, plus a range of close-up and macro options. Images are captured at 25.4 megapixels (4,271 × 5,955 pixels), can cover the face, body and products, and are available in both clinical and glamour styles.

Clinical photography at Validated Claim Support is led by James VanZetta, a business partner and founding member with 19 years of experience working for multinational sponsors, testing labs and major marketing firms. He has set up multiple clinical studios around the world and has had dozens of products launched on QVC/HSN.

Yes. Validated Claim Support's photographic techniques can be applied small-scale, on as few as a handful of subjects. If the product genuinely works, VCS can build a custom marketing package of before and after images from a small pilot.

Yes. Validated Claim Support produces unretouched before and after videos using QVC/HSN approved techniques that let models keep their eyes open throughout. VCS can also record video testimonials, collect audio or written feedback, and shoot product demos, 10-second social media ads or full 30 to 45 second advertisements, and build custom before and after slider bars for brand websites from any clinical study.