Hyperpigmentation Claim Support Studies

Documenting Reduction In Hyperpigmentation Or Evenness Of Skintone

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Published by our sponsorsSee case studies

Mineral sunscreen whitening study, NCT05565625 ↗

Skin hydration and health study ↗

18-week hyperpigmentation study, NCT07136766 ↗

12-week eye cream study, NCT05807620 ↗

Dark spots and skin tone at baseline and week 4

Clinical Skin Brightening

Depending on the nature of your product it may “cross-over” into the drug realm simply because of an added ingredient. While anti-aging and skin tone are most often considered beauty or cosmetic claims, active ingredients can change the positioning of a product very quickly.

See radiance and skin tone cases in the gallery →

Hyperpigmentation & Age Spots

Many factors lead to a prevalence of age spots or different hyperpigmentation related conditions, and some people are more susceptible to them than others.

Environmental variables such as UV and Sun Exposure, dry, cold winters, pollution, and daily routine all play a significant role in how your skin visually ages over time.

If your product or active ingredient can help reduce the appearance of pigmentation in the skin there are a wide range of applications that it can fill.

Skin tone evening claims are highly regarded, and reduction in age spots and minimizing hyperpigmentation can dramatically improve the overall youthful appearance of an individual.

Regulatory Compliance Is Not Always Black And White

Hyperpigmentation reduction, age spot treatments, and secondary evening of skin tone all help to promote a more youthful appearance, and oftentimes improvements in these conditions are used to further substantiate anti-aging claims.

“From Cutting Edge Retinoids to AHA and Vitamin C, Brightening the Skin is a Tried and True Method for Reducing the Signs of Aging”

VCS recommends including a minimum of 2 techniques in the best interest of our sponsors, since each product is different and this approach will give you a better chance of substantiating efficacy.

Sample Hyperpigmentation Claims

Helps to Even the Skin Tone
Reduces the Appearance of Age Spots
Helps Reduce Hyperpigmentation
Chloasma/Melasma Treatment

Skin Brightening And Luminosity

While related to Hyperpigmentation, Brightening and Luminosity are generally considered more Cosmetic and less regulated than Hyperpigmentation claims.

Skin spots and discoloration at baseline and T2

Clinical photography

Before & After Photography: Custom Teaneck NJ Studio

Clinically Validated, High Resolution Before and After Images and Analysis Over Time. Validated Claim Support uses high-resolution clinical photography to document how a product performs over a treatment timeline or product usage cycle.

See our before and after photography Get a quote See the gallery

BaselineWeek 2

Redness reduction: 44% less redness from baseline to week 2. The lower circle shows the average skin color in the treated area. Drag to compare.

Before and after case studies

Hair Growth Efficacy And Clinical Density Improvement →

Hair Density And Hair Growth Clinical Imaging Side Profile →

Acne lesion, baseline compared with result

Full Face Acne Reduction Lesions With Analysis →

Dry Scalp And Dandruff Improvement Clinical Study Photo →

Anti-Aging, Wrinkle Reduction And Clinical Claim Support Imaging →

Full Face Before And After Anti-Aging And Fine Line Reduction →

Pore Size Reduction Clinical Photograph →

Blemish redness, baseline compared with day 3

High Resolution Redness Reduction →

Expert Clinical Grading

Trained graders score visible change

Supports claims like “Clinically proven to reduce the appearance of fine lines and wrinkles”

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Biomarkers and Microbiome

Tape strips, swabs and collections

Supports claims like “Microbiome friendly” and “Won’t disrupt the skin’s natural microbiome”

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Biophysical Instrumentation

Hydration, TEWL, elasticity, color

Supports claims like “Hydrates by up to 87% in as little as one use”

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Peer-Reviewed Writing

Clinical and scientific publications

Scientifically validated study summaries for publication in peer-reviewed medical journals

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Before and After Photography

Controlled, reproducible clinical imaging

Supports claims like “Up to a 44% reduction in redness in as little as 2 weeks”

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Consumer Perception

Panelist questionnaires and self-assessment

Supports claims such as “97% of women agreed their skin felt smoother and more supple”

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Where to next

Keep exploring

Back toOver The Counter Claims RelatedAcne Testing Claims RelatedActive Ingredient Testing Plan your budgetPricing

Start a Conversation About Your Product Study

Tell us about your product, your intended claims, and your timeline. Our business development team will review your needs and follow up with a customized proposal, typically within one business day. There is no cost for the initial consultation or study design review.

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FAQ

Hyperpigmentation Studies: frequently asked questions

What does a hyperpigmentation study measure?

A hyperpigmentation study documents a reduction in hyperpigmentation or age spots, or an improvement in the evenness of skin tone, over the course of product use. Validated Claim Support's results are often used to substantiate anti-aging claims as well, since evening skin tone and minimizing age spots promote a more youthful appearance.

Is a hyperpigmentation product a cosmetic or a drug?

It depends on the product. Anti-aging and skin tone are most often considered cosmetic claims, but an added active ingredient can quickly move a product into the drug realm. Validated Claim Support notes that regulatory compliance in this area is not always black and white, so positioning should be considered from the start.

How many test methods should a hyperpigmentation study include?

Validated Claim Support recommends including a minimum of 2 techniques in a hyperpigmentation study. Every product is different, and combining methods gives a better chance of substantiating efficacy.

What hyperpigmentation claims can VCS help support?

Validated Claim Support can help support claims such as "Helps to even the skin tone," "Reduces the appearance of age spots," "Helps reduce hyperpigmentation" and chloasma or melasma treatment claims.

How are brightening and luminosity claims different from hyperpigmentation claims?

Brightening and luminosity are related to hyperpigmentation but are generally considered more cosmetic and less regulated than hyperpigmentation claims. Validated Claim Support supports both, and can help you decide which positioning fits your product and ingredients.