Under Eye Clinical Testing And Claim Support

Dark Circle Reduction, Under Eye Bags, And Ophthalmological Claim Support

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Don’t Let Your Customers Settle For Tired, Puffy, And Sad Looking Eyes

Since the eyes are a main focal point of the face, people tend to take extra care to ensure that the area that frames them is well-kept and looking its best.

While the long-term effects of UV exposure, pollution, and the environment are unavoidable, there are numerous products designed to minimize the effects and appearance of aging and to make sure your eye area appears healthy and radiant.

Dark Undereye Circle And Puffiness Reduction

Dark under eye circles and under eye puffiness are synonymous with tired, older looking eyes and are universally undesirable. These conditions can also be extremely difficult to improve.

Most people want to appear younger and well rested, and combating under eye circles and puffiness has become a thriving multibillion dollar international industry.

Those with a genetic disposition known as periorbital hyperpigmentation
Individuals who are not getting enough sleep
Individuals who have anxiety and/or depression
Those with Fitzpatrick Skin Types IV, V, and VI (darker complexions)
Those over 60 years old

Though dark circles and puffiness can affect anyone, they are most prevalent in certain individuals including:

Reduction mechanisms include cosmetic cover up and blending combined with longer term treatments designed to improve overall skin health and appearance.

Most under eye products are not classified as OTC drugs in the current market but claims are constantly changing and it is extremely important that you consult your legal team for final label claims.

Ophthalmologist “In Use” Safety Testing

Ophthalmologist “In Use” Safety testing is an excellent way to ensure that your product doesn’t irritate the skin and the sensitive area around the eyes. These tests can be combined with most of our other claim support techniques at VCS, and they provide an excellent safety plus efficacy hybrid clinical study design.

With these studies, products designed for use around the eye area (toners, moisturizers, serums, etc) are distributed to a test panel and subjects are evaluated by a board-certified Ophthalmologist. The doctor assesses multiple conditions of the eyes and scores each individual eye for signs of irritation using a slit lamp.

The evaluations can occur at a variety of timepoints depending on the particular product use instructions and expectations for product use.

Any irritations are noted in detail, including severity, location, and secondary parameters including upper/lower lid positioning, palpebral conjunctiva, and bulbar conjunctiva.

These studies are often combined with Sensory Feedback Questionnaires which provide additional data on the subjects’ interaction with the products and their performance.

These studies provide substantiated support for the claims “Ophthalmologist Tested” or “Ophthalmologist Approved,” however as with all individual final label claims it’s imperative that you review them with your legal and marketing teams.

”No Tears” and Direct Instillation Techniques

You may have a product that requires direct Installation clinical testing that will prove that your ingredients are safe for use when in direct contact with human eyes, whether the product is intended for direct use or not.

Typically, this test is run on a panel of 12 healthy female and male subjects to evaluate the comparative eye irritation potential of 1 test article plus a standard control.

The Consultant Ophthalmologist facilitates slit lamp assessments instantly prior to, during & after the test article’s direct installation which has been appropriately diluted.

The study is based on the original published Johnson’s Baby Shampoo Clinical Study, which has been a tried-and-true industry method since the 1950s.

The “No Tears” direct installation test is run by a licensed Ophthalmologist and will allow you to make label claims such as “Ophthalmologist Tested, Ophthalmologist Approved, No Tears, Kind to Eyes, Safe for Eyes.”

Please contact VCS for more information on this and other Ophthalmologic Testing.

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Eye Area Anti Aging and Wrinkle Reduction Testing

Along with puffiness and dark circles, the tender under eye area is also extremely susceptible to other visual signs of aging such as fine lines and wrinkles.

This area is one of the most common locations for fine lines and wrinkles to develop, and the eye area is a particularly densely populated region for the visible signs of aging.

By helping to make these conditions less visible or by affecting properties of the skin such as elasticity and firmness, it’s possible for a product to make people appear younger and more well- rested.

Wrinkles and Fine Lines are a particularly common theme with anti-aging products, and with the right clinical support, it is possible to demonstrate quantified, percentage-based claims and/or self-perceived, sensory claims.

UVC Implications

The Under eye area’s hydration plays a major role in the appearance of youthfulness and health, and as far as prevention is concerned it is the second most important thing that people should consider after SPF and sun protection.

Under Eye moisturization can help reduce the appearance of fine lines and wrinkles as well as under eye puffiness. The most effective anti-aging ingredients tend to have a drying effect, so moisturization is an incredibly important component for under eye and eye area products in general.

Please visit our Moisturization and Hydration Testing page for more specific information.

Under Eye Clinical and Claim Support Validation Techniques

Under eye Claims can be supported through a multitude of Validated Claim Support’s clinical techniques, including Before and After Photography, Biophysical Instrumentation, Expert Objective Grading, and Subjective Consumer Perception.

It is important to note that there are many additional variables which come into play with the body as a whole and the impact that diet, exercise, stress, and sleep have on the skin as a whole than topical products.

Custom Protocol are available to test conditions such as:

Supports Maintaining a Youthful Appearance
Reduction In the Appearance of Fine Lines and Wrinkles
Dark Under Eye Circle Reduction
Reduces Under Eye Puffiness
Ophthalmologically Tested
Safe for Contact Lens Wearers
Improvement In Skin Firmness
Radiant, Even Skin Tone
Healthy, Youthful Appearance

Please note that the secondary claims noted above may or may not be approved by regulatory bodies throughout the world. Always consult your legal team when developing your claims.