Haircare Clinical Testing and Claim Support

Validated Claim Support designs custom haircare studies for hair growth and volume, volumizing and density, anti-dandruff, hair color and dye efficacy and longevity, all-day claims, shine and luminosity, tensile strength and split ends, frizz control and flyaways, softness and feel, and bounce.

Yes. Validated Claim Support has a full-service professional hair salon onsite for haircare studies, bridging the gap between take-home and professional-use products. VCS can also bring in consulting licensed cosmetologists, stylists and board-certified dermatologists for expanded grading and assessment.

Using a word like "growth" references a physiological change in the body, and consumers will reasonably assume a drug product, which risks triggering regulatory oversight. For non-drug claims, Validated Claim Support can assess hair volume improvement and hair density as functional cosmetic claims instead.

Validated Claim Support measures dandruff reduction with expert grading and ASDS scoring, subjective self-perception questionnaires and high-resolution clinical photography. Dandruff is an FDA OTC regulated claim, so the product must contain relevant active ingredients to qualify.

Secondary expert grading and consumer perception studies document visible changes in shine, bounce and frizz. Product qualities such as smoothness, silky feel, "all day use" and comfort can be assessed through subjective questionnaires, which can clearly separate a product from its competition.

Yes. Validated Claim Support's clinical photography team has extensive experience launching haircare products, and can show baseline versus results for an immediate claim or over a longer period, depending on the parameters involved and the claims you want to make.