What is haircare product efficacy testing?

Haircare product efficacy testing evaluates how well a haircare product performs through clinical studies, instrumental testing, consumer perception studies, and data analysis to support product performance claims.

What types of haircare product efficacy testing does Validated Claim Support provide?

Validated Claim Support provides haircare efficacy testing services including clinical trials, scalp and hair analysis, consumer perception studies, instrumental testing, and claims substantiation for haircare product performance.

How does haircare efficacy testing help support marketing claims?

Haircare efficacy testing provides data-driven evidence to help validate claims related to shine, strength, hydration, frizz reduction, scalp health, breakage reduction, and overall hair performance.

Who should use haircare product efficacy testing services?

Haircare product efficacy testing is ideal for beauty brands, haircare manufacturers, cosmetic companies, and marketers that need validated data to support accurate, defensible, and compliant product claims.

Haircare Clinical Testing and Claim Support

Volumizing, Frizz Control, Dandruff, Shine Improvement, Textural Claim Support, Color Persistence, And Shampoo & Conditioner Efficacy

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Hair Care Product Studies And Clinical Data

VCS provides a wide range of customized haircare study designs which can be utilized to help support label claims, boost product awareness, and differentiate your brand to the discerning modern consumer.

Don’t pull your hair out trying to support your claims, let us know what your goals are and we’ll help you design the perfect clinical study or marketing photo shoot.

Haircare Product Claims

Hair Growth and Hair Volume
Volumizing and Density Claims
Anti-Dandruff Claims
Hair Colorant/Dye Efficacy and Longevity
All Day Claims
Shine and Luminosity
Tensile Strength and Split Ends
Frizz Control/Fly Away
Softness, Feel, and Tactile Support
Bounce

Hair Growth Studies

Hair growth goes hand in hand with a youthful, healthy appearance in men and women.

Losing your hair due to aging or secondary underlying conditions can be a major concern for consumers around the world, and treatment products can help to boost confidence and improve overall appearance.

OTC and Drug Implications

Anytime you use a word like “growth” it references a physiological change in the body, and you can make the fair assumption that the consumer will think “drug product”. This risks triggering regulatory oversight.

Custom Hair Salon and Photography Studios Onsite

VCS offers a full service, professional hair salon on site for haircare studies, bridging the gap between take home and professional use products.

We can also bring in our consulting licensed cosmetologists, stylists and Board-Certified Dermatologists for expanded grading and assessment criteria.

Hair Volume and Hair Density Improvements

For non-drug claims, VCS can also look at Hair Volume improvement and Hair Density as functional cosmetic claims without going for the full drug claims.

Dandruff Claim Support

Dandruff reduction can be measured in a number of different ways, including Expert Grading and ASDS Scoring, Subjective Self Perception, and High-Resolution clinical photography.

It is important to note that dandruff dictates an FDA/OTC regulated claim, and that relevant active ingredients must be included in the product to qualify.

Subjective and Cosmetic Hair Claims

Secondary Expert Grading as well as Consumer Perception studies can also be used to document the visible changes in hair parameters such as shine, bounce, and frizz.

In addition, product parameters such as smoothness, silky feel, “all day use,” and comfort can be assessed via Subjective Questionnaires which can dramatically separate a product from its competition.

Visual Haircare Claim Support & Clinical Hair Photography

Our clinical photography team has extensive experience launching haircare products with a keen eye for unique presentations.

We can demonstrate the baseline versus long term effects of a given product for an immediate claim, or over a longer period of time depending on the parameters involved and the claims you are aiming to make.