What is moisturization testing?

Moisturization testing evaluates how well a skincare product improves and maintains skin hydration using clinical studies, instrumental measurements, and consumer perception testing to support product performance claims.

What types of moisturization testing does Validated Claim Support provide?

Validated Claim Support provides moisturization testing services including clinical trials, corneometer-based hydration measurements, transepidermal water loss (TEWL) analysis, consumer perception studies, and claims substantiation for skincare products.

How does moisturization testing help support marketing claims?

Moisturization testing provides data-driven evidence to support claims such as increased hydration, long-lasting moisture, improved skin barrier function, and smoother skin, ensuring claims are accurate and compliant.

Who should use moisturization testing services?

Moisturization testing is ideal for skincare brands, cosmetic companies, personal care manufacturers, and marketers that need validated data to support hydration and skin care product claims.

Hydration, Moisturization, Dryness Reduction, & Scaliness Testing

Clinical Studies To Help Ensure The Skin Is Moisturized And Balanced

(201) 331-9300

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Well Hydrated Skin is Happy Skin

The natural environment can be harsh enough on the skin even without the constant bombardment of man-made pollutants and secondary concerns.

One of the single most important considerations of skin health is hydration, and it is affected by everything from weather, our diets and sun exposure to the type of clothes we wear.

Protecting Your Skin’s Natural Barrier and Moisturization Go Hand in Hand

While we may not be able to control all of the variables that we come into contact with each day, maintaining a consistent moisturization routine is something that is fairly easy for most people with a little bit of forethought.

It’s critically important not simply to state your label claims from a regulatory perspective, but to document them in a well supported, reproducible environment at an FDA Registered Clinical Laboratory.

Moisturization and Hydration claims can be supported in a number of different ways, and it is important to note that they can reference both immediate improvement and long-term cumulative effects.

Clinical Hydration Claims

Validated Claim Support can help you substantiate your hydration and moisturization claims that are highly sought after by consumers in a number of ways including:

Moisturizes the skin by up to XX%
Immediate hydration
Helps to soothe dry skin
Helps restore natural skin balance
Hydrates in as little as one use
Provides a protective barrier for the skin
Forms a protective barrier
Moisture lock
Helps the skin retain its moisture
Improves Moisture Retention

Moisturization represents both something that can be measured immediately and compared to baseline as well as something that can be measured over time.

Additionally, skin can be measured for hydration through dielectric properties such as capacitance via Corneometer or Novameter, and then there are products that can help to retain moisture over time.

Film Forming Capabilities and Barrier Protection Claims

Retaining the skin’s moisture can be accomplished when a product forms a protective barrier or a film over the stratum corneum.

Analyzing the rate of evaporation via Tewameter as a function of relative humidity and temperature is a great way of proving that a product is indeed forming a barrier.

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Photographically Supporting Moisturization Claims

Moisturization and hydration can be supported by all four of Validated Claim Support’s main clinical techniques, including Before and After Photography, Biophysical Instrumentation, Expert Objective Grading, and Subjective Consumer Perception.

Dry Skin

Validated Before and After Photography allows for the visual quantification of dry skin and hydration as a function of light, flakey or ashy image data. Relevant pixels can be calculated Before and After product application to demonstrate a quantifiable improvement in conditions, and L*A*B* values can be analyzed as well. These types of images offer a compelling addition to Corneometer, TEWL, and Novameter hydration measurements.

Cracked-Heel

Cracked Heel

The heel in particular makes a wonderful dry skin improvement site for both general moisturization and targeted foot/heal scrubs. Cross Polarization removes the reflection and white shine pixels from the equation. Our convertible photography studio makes for an ideal location to shoot hard-to-reach angles and unique body parts, and our clinical photographer has extensive experience creating custom clinical photography shoots to suit individual product categories.

A wide range of body parts and treatment sites can be assessed with our proprietary clinical grade high-resolution photography. Difficult-to-capture areas such as the feet and the heels are particularly useful for visually quantifying the reduction in dry skin or an improvement in hydration. These types of images offer an excellent complement to Corneometer, TEWL, and Novameter hydration measurements.