Cracked Heel Cross Polarized Clinical Photography
Cross Polarization allows you to remove the variability of surface reflection and light scatter from underlying treatment sites. In some instances this allows you to more accurately demonstrate the effect of the product by reducing the visual variable of white reflected pixels.
This is particularly useful in “product on” shots, as often times products that form a film or leave a residue can have a major shine component.
While shine can be desirable for the end user, it is not always something that should be left up to chance in the Clinical Photography Studio.
Combining Clinical Testing Methods for Skincare Claim Support and Cosmetic Product Testing
When combined with Expert Grading, Consumer Product Testing and Perception, and Biophysical Instrumentation studies, these assays can ensure that marketing has a lot of different claim support at their disposal.
These types of images offer an excellent counterpart to Corneometer, TEWL, and Novameter hydration measurements. You can learn more about these devices and many more on our Biophysical Instrumentation page.