Clinical Photography - Mascara Efficacy Before & After

Mascara Efficacy

Mascara claims generally focus on the immediate improvement of color, shine, curl, and overall eyelash presence or volume.

As a cosmetic product, it’s important not to talk about “growth,” as the products are depositing a visible substance on the lashes which leads to the appearance of thicker, fuller lashes.

Mascara variability comes into play not just with the products themselves, but with the applicator wands or instructions as well. VCS has extensive experience designing Mascara studies and we’d be happy to help you choose the best angles and application parameters.