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Makeup Sales Stay Strong Thanks to Influencers and Skincare Trends

Posted on: August 8th, 2023 by Jane Tervooren

Cosmetic testingEsteemed makeup influencers like Selena Gomez, Serena Williams, Jeffree Star, James Charles, and NikkieTutorials possess substantial influence through their extensive social media followings. Their endorsements of new makeup collections and promotion of emerging trends, including graphic liner looks, play a pivotal role in generating interest and driving sales. These influential figures hold significant sway over their audience’s preferences and purchasing decisions, making their impact on makeup sales crucial to the success of makeup brands and their latest offerings.

Their ability to engage with followers and foster a sense of trust and connection contributes to the surge in demand for specific makeup products, leading to increased sales and consumer excitement. Additionally, collaborations between influencers and makeup brands create anticipation and buzz, further driving sales when these exclusive collections hit the market. The power of makeup influencers remains dominant in shaping consumer behavior and the makeup industry.


As we stride into the heart of 2023, the makeup industry continues to showcase strong sales, with several key factors driving its success:


Influencers’ Impact:

Esteemed makeup influencers such as Selena Gomez, Serena Williams, Jeffree Star, James Charles, and NikkieTutorials wield considerable influence over their extensive social media followings. Their endorsement of new makeup collections and promotion of emerging trends, like graphic liner looks, are pivotal in generating interest and driving sales.

Skincare-Makeup Hybrid Demand:

Consumers increasingly seek makeup products offering additional skincare benefits. The popularity of foundation with SPF and anti-aging benefits and lipstick with moisturizers demonstrates this growing preference. Cosmetic brands are substantiating product claims through rigorous consumer testing and data analysis with Validated Claim Support, ensuring these products deliver on their promises.

Eyeshadow Palette Appeal:

Colorful and daring eyeshadow palettes maintain their position as top sellers, particularly among Gen Z consumers enthusiastic about exploring the latest beauty trends. Influencer collaborations with brands further bolster the demand for these palettes.

Nostalgia Revival:

Nostalgic makeup trends from the 90s and early 2000s are experiencing a resurgence, capturing shoppers’ attention on social media. Trends like graphic winged liner and glossy lips have become popular once again.

Inclusivity and Male Makeup:

The makeup industry is evolving to become more inclusive, broadening its offerings to cater to male consumers. Male influencers and genderless brands are significantly making makeup more mainstream for this expanding demographic.

Despite the fluctuations caused by the pandemic, the makeup sector has rebounded due to the unwavering loyalty of influencer followings and innovative advancements in skincare-makeup formulations.

Looking ahead to the latter half of 2023, makeup trends are expected to evolve harmoniously with consumer interests in creativity, self-care, and inclusivity. With Validated Claims Support ensuring product performance through comprehensive, ethical consumer testing, cosmetic brands are well-equipped to meet these evolving demands

Contact: jane@validatedcs.com for more information or call 201-331-9300.

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