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Supporting Marketing Claims With Claims Validation

Posted on: July 12th, 2023 by Jane Tervooren

Supporting Marketing Claims With Claims ValidationToday’s competitive business landscape is full of companies constantly striving to stand out from the crowd. Marketing claims is one of the many strategies companies use to differentiate their products from those that may be similar, but key to making these claims is the ability to support them. Claims validation is the solution. 

By employing rigorous testing and validation methods, modern companies can do the following:

  • Prove that their product works
  • Establish credibility
  • Build trust with consumers
  • Differentiate themselves from the competition

Claims Validation in Testing

Claims validation in testing refers to the process of verifying the accuracy and truthfulness of marketing claims. This is executed through rigorous testing procedures and involves various tests and assessments to determine their validity and substantiate the statements being made.

One common method of claims validation in testing is through scientific research and studies using bio-instrumentation and expert visual grading. Companies can collaborate with research institutions or FDA Registered independent laboratories such as Validated Claim Support to conduct testing and gather data that supports their claims.

For example, a skincare company may claim to have “up to a 98% improvement.” They can validate this claim by working with a lab such as Validated Claim Support to conduct clinical trials and subsequently obtain scientifically backed results.

Part of the approach to claims validation is through user testing and feedback. By gathering feedback from actual users of the product or service, companies can gauge subjective customer satisfaction and help validate their claims. This may be accomplished through the following:

  • Surveys and questionnaires
  • Focus groups
  • Beta testing programs

Methods of Claim Validation

There are several methods of claims validation that companies can employ to ensure the accuracy and credibility of their marketing claims. This may also be referred to as consumer product testing.

  • Independent Third-Party Verification

Seeking validation from independent organizations or industry experts adds credibility to marketing claims. Entities such as Validated Claim Support can conduct unbiased assessments and provide results that enable claims to be made on pack and can be prominently displayed in marketing materials.

  • Data Driven Evidence

Utilizing data and statistics to support claims is an effective method of validation. Companies can present objective metrics in the clinical study final report  to demonstrate the veracity of their claims:

  • Comparative Analysis

Comparing a company’s products or services with those of a competitor can help validate claims of superiority or uniqueness. By highlighting key differentiators and providing evidence of superior performance, companies can use tangible evidence to support their claims.

  • Testimonials and Case Studies

Sharing real life experiences and success stories from satisfied customers can be a compelling form of validation. Testimonials and case studies provide “social proof.” They help demonstrate that the claims made by the company are backed by genuine customer experiences.

By employing these methods of validation, businesses can establish trust and credibility with their target audience. Today’s consumers are far more likely to trust companies that can provide evidence and substantiate their claims. This leads to increased brand loyalty and higher conversion rates.

Turn to Validated Claim Support for Claims Substantiation

In an era where consumers are increasingly cautious about marketing claims, it’s important for businesses to support their statements with claims validation. Through rigorous testing methods, scientific research, before and after images and user feedback, companies can build credibility, gain trust, and differentiate themselves in a competitive market.

By ensuring that their claims are backed by evidence, businesses can effectively communicate the value of their products or services to their target audience.

To learn more about claims validation and how it can benefit your business, visit Validated Claim Support. We specialize in providing comprehensive claims validation services to help companies substantiate their marketing claims and gain a competitive edge in the marketplace.

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